Whoever coined the phrase, “You can’t judge a book by its cover,” was only partly right. We shouldn’t, but we all know that we do. How can we not? No, it’s not fair, but who said fair’s got anything to do with it? As publishers, the burden is on us to come up with the cover that invites readers who actually might like the book to pick it up and check it out.

Yeah, you can’t judge a fish by lookin’ in the pond You can’t judge right from looking at the wrong You can’t judge one by looking at the other You can’t judge a book by looking at the cover